(Reuters) – Paramount Global missed quarterly revenue estimates on Friday as a lack of big hits at the box office and declines in its cable business outweighed better-than-expected subscriber growth at its streaming service after the return of NFL content.

Revenue at the TV media business, which includes CBS and MTV, fell 6% in the third quarter due to lower spending from advertisers, a drop in subscribers and absence of pay-per-view boxing events.

Customers have been cancelling cable TV subscriptions in favor of streaming platforms, eroding a lucrative profit engine for traditional media companies that are still struggling to improve the margins of their streaming businesses.

Paramount’s streaming unit, home to Paramount+ and PlutoTV, benefited in the quarter from price hikes for the flagship service, sports content such as the National Football League and the second season of crime drama series “Tulsa King”.

Paramount+, the company’s flagship streaming platform, added 3.5 million subscribers in the quarter, compared with a loss of 2.8 million subscribers in the previous quarter. The additions were higher than estimates of 2.46 million subscribers, according to data from Visible Alpha.

The streaming business reported an adjusted operating income of $49 million for the quarter, compared with a loss of $238 million a year earlier. Analysts had expected the company to report a loss of $160.1 million, according to data compiled by LSEG.

© Reuters. FILE PHOTO: The logo of Paramount Pictures studios is pictured  in Los Angeles, California, U.S., September 24, 2023.  REUTERS/David Swanson/File Photo

Paramount Global reported revenue of $6.73 billion, compared with estimates of $6.95 billion.

Revenue from its filmed entertainment business fell 34%.





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