Apple won’t launch a smart ring, says Oura CEO: ‘It’s hard to do’
The Oura Ring 4. Courtesy: Oura LISBON — Apple will not introduce a smart ring, the CEO of health-tech firm Oura told CNBC, despite speculation the iPhone giant may be considering a move into this product category. Samsung’s smart ring debut earlier this year has put the product firmly in the spotlight, with one analyst predicting earlier this year that Apple could launch its own smart ring in 2026. But