A sign disparaging Bud Light beer is seen along a country road on April 21, 2023 in Arco, Idaho. Anheuser-Busch, the brewer of Bud Light has faced backlash after the company sponsored two Instagram posts from a transgender woman. Natalie Behring | Getty Images Retailers are facing a tough equation as they head into the all-important holiday shopping season — this time over DEI initiatives. Companies are bracing for blowback