November 19, 20240 Comments

Nestle to cut costs, boost marketing under CEO Freixe By Reuters

VEVEY (Reuters) -Nestle will boost advertising and marketing, trim costs, carve out its water and premium drinks businesses into a standalone global unit, and implement other changes to drive growth under new chief Laurent Freixe, the company said on Tuesday. The Swiss food giant aims to achieve cost savings of at least 2.5 billion Swiss francs ($2.83 billion) by 2027, in addition to ongoing savings of around 1.2 billion Swiss

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November 9, 20240 Comments

‘Wicked’ marketing takes over retail ahead of theatrical debut

Cynthia Erivo and Ariana Grande star as Elphaba and Glinda in Universal’s “Wicked.” Universal “Barbie” painted the town pink in 2023, and now “Wicked” is upping the ante by adding a splash of green. Universal‘s theatrical retelling of the famed Broadway musical is creating buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of retail partners. The green-and-pink barrage is part of Universal’s marketing strategy

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