Clare Smyrell Clare Smyrell says it feels “petty” to ban special offers on formula The high price of baby formula makes parents feel “punished” for not breastfeeding, mums and dads have told the BBC. The cost of baby milk has surged in recent years, while retailers in the UK are not allowed to advertise or offer discounts on infant formula because it might discourage breastfeeding. Parenting site Mumsnet says this