November 15, 20240 Comments

Adidas signs NIL deal with girls’ high school basketball Kaleena Smith

Adidas has signed Kaleena Smith as the bradn’s first NIL high school basketball player. Courtesy: Adidas Adidas has signed one of its youngest female athletes yet. The German sports apparel brand on Thursday announced the signing of Kaleena Smith as its first high school girl’s basketball partner under a name, image and likeness, or NIL, deal. Smith, a 16-year old sophomore in Ontario, California, is the highest-rated recruit in the

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November 11, 20240 Comments

Nestle’s KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal By Reuters

By Richa Naidu LONDON (Reuters) – Nestle (NS:)’s KitKat brand has signed a global sponsorship deal with Formula 1 as new Chief Executive Laurent Freixe seeks to change the way the world’s biggest food company markets its core, multi-billion-dollar brands. A senior executive told Reuters exclusively that the Formula 1 deal had been struck to cover the period between late 2025 and 2028, and the aim was to improve KitKat’s

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