Cynthia Erivo and Ariana Grande star as Elphaba and Glinda in Universal’s “Wicked.” Universal “Barbie” painted the town pink in 2023, and now “Wicked” is upping the ante by adding a splash of green. Universal‘s theatrical retelling of the famed Broadway musical is creating buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of retail partners. The green-and-pink barrage is part of Universal’s marketing strategy