November 12, 20240 Comments

Mattel pulls ‘Wicked’ dolls after printing adult web address on packaging

Still from the film “Wicked” Source: Universal Studios Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand. The toy company has been forced to pull its line of character dolls after a package misprint. Instead of listing the website for Universal’s “Wicked” movie, boxes featured a link to a pornographic website for a group called Wicked Pictures. “Mattel was made aware of a

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November 9, 20240 Comments

‘Wicked’ marketing takes over retail ahead of theatrical debut

Cynthia Erivo and Ariana Grande star as Elphaba and Glinda in Universal’s “Wicked.” Universal “Barbie” painted the town pink in 2023, and now “Wicked” is upping the ante by adding a splash of green. Universal‘s theatrical retelling of the famed Broadway musical is creating buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of retail partners. The green-and-pink barrage is part of Universal’s marketing strategy

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